Enjoy Culture. Build Wealth. Belong.

“Business Description & Story”

Jaspirations LLC is a Minnesota-based jewelry brand offering handcrafted Hmong-inspired jewelry and polymer clay earrings. Founded in 2020, the brand weaves traditional Hmong symbols and cultural heritage into modern, everyday jewelry. More than half of all pieces are still handmade. Products include Hmong heritage necklaces and earrings ($30–$60), handcrafted clay earrings ($30–$45), and MN-themed clay earrings ($30). All metals are 14k/18k gold-plated, nickel-free, and hypoallergenic.

NAICS: 448150 – Clothing Accessories Stores / Jewelry

Story of the Business:

When the COVID-19 pandemic ended my six-year corporate career, I faced an unexpected crossroads. What started as a way to supplement lost income became something far greater — a brand built on purpose, culture, and community. I wanted to create something no one could take away from me. That was the beginning of Jaspirations. The demand for our one-of-a-kind, handcrafted clay jewelry grew quickly, and over time we expanded into gold and silver pieces alongside a Hmong-inspired collection that weaves cultural heritage into modern, everyday style. Today, Jaspirations is more than jewelry — it's a celebration of identity, confidence, and the Hmong community that continues to inspire us.

More than a product. An experience of joy.

Jaspirations, LLC